You’ve heard the phrase “East of Maui?” It used to loosely reference coolness, surfing off the beaten path, something that implied laid back fun, a little irreverent and definitely wild. Last century, a few folks got together a started a surf shop with that name.
This century, I found “East of the Web” and was intrigued. They snagged one of my head swap stories and you can read it here: http://www.eastoftheweb.com/short-stories/UBooks/RadiHead1159.shtml